Most of the affiliate marketers pay a lot of attention to different events. They know what offers go on Christmas wish list and love to make these people happy by providing a great looking landing page for them. For example, here is a good list of affiliate products with a schedule that shows which ones convert throughout the whole year.
So, what’s an event exactly? I look at it as something that triggers a big chunk of the target audience to do things differently than they normally do. For example, today is the last day of school for most of the kids and students in US. They have no homework, just sit and stare at their myspace/facebook profile all day waiting for your ad to appear. This is a good time to get more traffic and conversions. Just make sure to target the right crowd. It is also almost Christmas, a lot of people do late shopping, some don’t even think about it yet and need to get reminded by your ad. Your ad probably needs to show how fast one day shipping is on your cheap overstock products.
Some events are more niche, like March 8 – woman’s day, that gets celebrated by all Russian women while others are more broad, like the global depression that changes the buying habits. Some event are repetitive, such as cold winters where people are more likely to buy a snow blower rather than a bicycle , while others happen once in a lifetime. As I mentioned before, most affiliate marketers pay attention to most of these events. You can still gain some advantage by finding different products and targeting smaller events that everybody else misses or just jump on a big boat with everybody else.
The morale: Pay attention to the events. They have a direct influence on your traffic and conversions.
Affiliate Summit West 2010 is over. It was a pleasure and great experience being here. I am still in Vegas for a few days. There are still some places I need to check out. I have been here for almost a week already but time flied by so fast that it seems like I have been here for just a few days.
