I’ve been experimenting quite a bit with a few well performing landing pages lately trying to increase the click through rates and conversions. Starting from basic stuff like changing text, images, font type, size and color, background color, color of the buttons and ending with complete redesign. While most changes had an expected result, other had something new to think about.

Sometimes one creative works better for male vs female user. I got mostly female subscribers using one of the creatives and when I switched to another, it all changed to male. That was interesting, however, my conversions didn’t change much.

Next I tried adding both creatives and it did work, however, it worked even better when I implemented image rotation. Since these creatives were images, I was able to add a simple javascript to have them changed every few seconds (2-4 seconds worked for me), attract both genders and catch more attention.

Here is how my creative looked before I changed it:

<a href='site url'><img src='image url' border='0' /></a><div style='position:relative left:-1px; top:-1px;'><img src="tracking pixel url" height="1" width="1"></div>

And here is how it became after a simple javascript edit:

<a href='site url'><img id="Rotating" src='image url' border='0' /></a><div style='position:relative left:-1px; top:-1px;'><img src="tracking pixel url" height="1" width="1"></div>
<script language="JavaScript">
function RotateImages(Start) {
var a = new Array("image url","second image url");
var b = document.getElementById('Rotating');
if(Start>=a.length)
Start=0;
b.src = a[Start];
window.setTimeout("RotateImages(" + (Start+1) + ")",3000);
}
RotateImages(0);
</script>

This script rotates the images every 3 seconds (3000 miliseconds).

You can add as many images as you like, such as:

var a = new Array("image url","second image url", "third image url");

Complete redesign was also a good experiment. While I spent a lot of time on some good designs, many didn’t convert well at all. For some reason ugly pages convert better.